Phoenix Plant Sales Ltd, have reached agreement with Thwaites to expand their current south and west Wales territory to now include mid and north Wales. Effectively establishing the company as the Thwaites approved and sole distributor for Wales, with a new, north Wales sales hub in Wrexham, officially opening on Jan 3rd, 2024.
A Thwaites distributor since April 2020, Phoenix Plant Sales have quickly established themselves as a highly effective addition to the Thwaites UK dealer network. In addition to the Thwaites dumper range, the company offers Yanmar construction and agricultural equipment, Merlo telehandlers, Ammann compaction equipment and Atlas Copco compressors and air tools.
Speaking at the official signing, Sales Director Jason Derraven said, “This new distributor deal with Thwaites enables Phoenix Plant Sales to be more competitive throughout Wales. Increasing our reach, improving our customer connectivity and conversion. All to give, after investing £2m in the north Wales enterprise, an even greater experience for our customers”.
Thwaites were delighted to welcome Jason to the factory for the signing, Andy Sabin, Thwaites General Sales Manager said, “Firstly I would like to thank BTE Plant Sales in north Wales and CBL Ltd in South Wales, for the work they have done to manage sales in these respective territories. Both will now continue to focus on their heartlands of the northwest, midlands and the southwest of England respectively”.
Continuing Andy said “Appointing Phoenix Plant Sales as the Thwaites approved and sole distributor for Wales makes strategic sense from a geographic, cultural, sales and service perspective. We look forward to working and supporting the business to achieve our shared goals”.
Concluding Jason said “Thwaites is recognised in the industry and by our customers as a premium product. Our customers know they are buying a quality dumper that will optimise uptime and keep the job going safely and efficiently. Further evidence being that as a business, whenever we discuss warranty claims, Thwaites is never on the list”.
